ANALYSIS OF THE GENERIC MEDICINAL PRODUCTS MARKET IN SÃO PAULO CITY.
This study aims to analyze the pricing policy of generic drugs and the prices practiced by the retail chain in the city of São Paulo in the face of government regulation. The research will analyze the behavior of the prices of medicines practiced in retail during the period of 2015 and 2019. The analysis of the prices of medicines will be made, separating them by active principles, observing the products with higher market concentration.
This study aims to analyze the pricing policy of generic drugs and the prices practiced by the retail chain in the city of São Paulo in the face of government regulation. The research will analyze the behavior of the prices of medicines practiced in retail during the period of 2015 and 2019. The analysis of the prices of medicines will be made, separating them by active principles, observing the products with higher market concentration.