Public Policies to Promote Entrepreneurship: Analysis of the Implementation of the 'More Women Entrepreneurs' Program, in the case of black beneficiaries"
This qualitative study, structured as a case study, investigates the experiences of black female entrepreneurs from peripheral suburbs of São Paulo, with a particular focus on their interaction with the More Women Entrepreneurs Program, an initiative of the City Government. Analyzing the period from 2018 to 2021, the research employs interviews with both participants of the program and the technical team responsible for its implementation and management. The study is driven by the need to understand the intersections of race and gender that characterize the labor experience of black women, within a context marked by structural racial inequalities. It seeks to uncover and interpret the entrepreneurs' perceptions of their participation in the program, assessing how this experience aligns with or confronts their specific needs and expectations, arising from their position as black women in urban peripheral contexts. This study contributes to a broader understanding of the gender's dynamics, race issues, and entrepreneurship in marginalized urban environments, providing insights for reflection on public policies aimed at the economic and social inclusion of historically underrepresented groups.