Transversality and Intersectoriality in Subnational Creative Economy Policies: the experience of Santos-SP
Given the close relationship between creativity and development, the perception of the Creative Economy’s potential as a society’s development model in which economy and culture go together has led to the proliferation of public policies related to the theme throughout the world since the 1990s. past. The first initiatives – in Australia and England – focused on fostering creative industries and the economic effects, hallmarks of the model that became known as Anglo-Saxon. However, the Creative Economy’s transversality, when incorporated into public policies in developing countries, could not be limited to its productive sectors, related areas of the public administration and civil society. Concerns about social inclusion, cultural diversity and environmental sustainability should be taken into consideration, bringing the economic/entrepreneurial approach closer to the social/citizen one, mitigating the risk of deepening inequalities. In Brazil, the institutionalization of the theme was achieved in 2011 through Creative Economy Secretariat of the Ministry of Culture’s arise, but little is known about subnational experiences. After all, these policies would be able to mobilize intersectoriality and incorporate such Creative Economy’s transversality in the local management routine? In order to search for answers, a single case study will be carried out by making use of qualitative methods on the municipality of Santos such as document analysis and semi-structured interviews. The study’s object was selected due its national uniqueness in meeting two criteria: the city is member of the UNESCO Creative Cities Network and has been institutionalized the theme with prominence, using it to appoint a Secretariat, that of Entrepreneurship, Creative Economy, and Tourism.