APPLICATION OF THE SYSTEMS ENGINEERING SYSTEM FOR PACKAGING DESIGN OF SOLID SHAMPOO AND CONDITIONER
Via the triple alliance (Government (represented by CNPQ), University (represented by UFABC) and Company (represented by Afinitez)) a contract was signed between the parties, so that the University funded by the Government, developed the design for the construction of sustainable packaging for the vegan cosmetics company Afinitez. From this perspective, this case study aims to develop the packaging design for the company's Shampoo and Conditioner, as well as to investigate the type of material to be incorporated into the packaging. The
methodology to be applied will be via Product systems engineering (PSE), making use of the tools of the Product Development Process and Volere. Considering packaging as a form of communication and expression, the expected results are based on the delivery of a package suitable for the obtained analyses.