OPEN INNOVATION AND VALUE: A BIOMIMICRY AND AGILE APPROACH
It is known that a large corporation has as its main objective the creation of value,
whether for its shareholders, customers or its employees. For this, it is essential to
improve its operation, control its costs and increase its revenue, whether through the
development of new products, services or the development of new businesses. It is in
this context that large corporations are increasingly looking for an approach with
startups, whether through acceleration, incubation and even investment programs. In
this relationship, both companies can obtain mutual benefit, while large companies can
learn to work with agility in decision-making, scarcity of resources and risk propensity,
as startups, on the other hand, can benefit from the maturity of executives, the network
of relationship, access to capital and efficiency in the operation of large corporations.
The theme is recent, and that is why it is difficult to be clear which is the most
appropriate model of open innovation so that there is indeed value generation in this
relationship, and that it is possible to foster and consolidate the model between
companies. This article will address the theme of open innovation in order to present
a literature review on innovation methods and processes, in addition to associating
biomimicry tools with the concept of agility within the corporate environment.