Banca de QUALIFICAÇÃO: BRUNO CESAR RIBEIRO BARBOSA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : BRUNO CESAR RIBEIRO BARBOSA
DATE: 26/05/2023
TIME: 11:00
LOCAL: Plataforma virtual
TITLE:

 

PAGES: 54
BIG AREA: Ciências Humanas
AREA: Sociologia
SUBÁREA: Outras Sociologias Específicas
SUMMARY:

Under the theoretical foundation provided by Gorz (2005), Deleuze (1992), and Oliveira (2017), this master's dissertation analyzed some of the transformations in the political-economic organization of society stemming from an increasing process of protagonism of immaterial capital for profit realization. One of the many observed consequences was the complexity in the capacity of mechanisms capable of influencing consumption behaviors and providing the capital with the possibility of establishing a true "consumer production plant" that, in its contemporary stage, is fundamentally constituted by a microeconomy of personal data, valuable resources that fuel sophisticated prediction and behavior modulation mechanisms serving marketing purposes. In this context, the reflection carried out focused on the problematic application of this mechanism within the framework of the most important ritual of liberal democracies, elections, understood as functioning similarly to a political market. A case study is also presented concerning this issue, that of Cambridge Analytica and its methodology for influencing elections and referendums.

COMMITTEE MEMBERS:
Presidente - Interno ao Programa - 2189396 - MARIA CARAMEZ CARLOTTO
Membro Titular - Examinador(a) Interno ao Programa - 1380717 - PARIS YEROS
Membro Titular - Examinador(a) Externo ao Programa - 1369256 - SERGIO AMADEU DA SILVEIRA
Membro Suplente - Examinador(a) Interno ao Programa - 2187294 - VALTER VENTURA DA ROCHA POMAR
Membro Suplente - Examinador(a) Interno ao Programa - 1533353 - REGIMEIRE OLIVEIRA MACIEL