Banca de DEFESA: DOUGLAS DA SILVA MANGINI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : DOUGLAS DA SILVA MANGINI
DATA : 27/04/2021
HORA: 14:00
LOCAL: Virtual
TÍTULO:

Data-Driven Culture: How does the Technological Maturity may differentiates companies in the current Brazilian Market

PÁGINAS: 92
GRANDE ÁREA: Outra
ÁREA: Tecnologia e Inovação
RESUMO:

Well-structured and available data is already considered the most valuable good of modern companies being the main source supply for the Fourth Industrial Revolution. The assertiveness of decisions based on data became so prevailing that the Data-Driven Culture is ahead of the most well succeeded companies of the last decade. This study has the aim to understand the current reality of the Brazilian market in the Data-Driven Culture scenario in terms of the most important current data trends, such as: Business Intelligence, Big Data, Cloud Computing, Machine Learning and Artificial Intelligence. The research will be based on a series of questionnaire interviews to understand the situation inside of the companies acting in the Brazilian market in terms of strategical structures to finally extrapolate the overall Brazilian reality through statistical approach through Mann-Whitney methodology. The companies will be organized into clusters based on occupation segment, amount of employees and geographic localization for their Data-Driven Culture adherence being compared through correlation to their results in terms of: financial results, operational efficiency, customers complaining and employees satisfaction. The conclusion will be based on advice to the Brazilian companies on each proposed cluster between then and in comparison to foreign companies with same characteristics.

MEMBROS DA BANCA:
Presidente - Interno ao Programa - 2269065 - ROMULO GONCALVES LINS
Membro Titular - Examinador(a) Interno ao Programa - 1914234 - ALEXANDRE ACACIO DE ANDRADE
Membro Titular - Examinador(a) Externo à Instituição - CLAUDIO LUIS CARVALHO LARIEIRA - FGV
Membro Suplente - Examinador(a) Interno ao Programa - 2328074 - FRANCIANE FREITAS SILVEIRA
Membro Suplente - Examinador(a) Externo à Instituição - SIDNEI NICOLI - ESTÁCIO-SP