Banca de QUALIFICAÇÃO: MARCELO APARECIDO DE FARIA JUNIOR

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : MARCELO APARECIDO DE FARIA JUNIOR
DATE: 02/12/2022
TIME: 14:00
LOCAL: Online
TITLE:

Life platformization and the axiomatization of affections: a study on WhatsApp use by brazilians truck drivers

PAGES: 90
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

In this study we propose the investigation of political-cultural transformations emerged with the mass use of social platforms and how this use established modes of control by political and economical agents through the algorithmic and dataficated instrumentalization of the user’s affections and desires. Therefore, we suggest as a focus of analysis the use of WhatsApp by brazilian truck drivers. The choice for this study clipping is justified by the importance that the platform has in the forms of political organization, in the means of organizing work and in entertainment and communication between this work category. This deep insertion of the application use by truck drivers, together with the importance of road transport for the national economy and the identification of these workers with the extreme right political group popularly known as bolsonarismo, makes this sociotechnical network that relates truck drivers and WhatsApp a privileged object of study to observe emerging relations of influence and power agents with the phenomenon of platformization. We argue that these processes take place through a cybernetic system of individuation that we will characterize as dispositives of neoliberal subjectivation. These dispositives produce manipulable neoliberals subjects for marketing, political and social ends through algorithmic and datafied modulation. We aim to demonstrate that this individuation system is an capitalistic axiomatization technology, as presented by Deleuze, which structures the desire machines at the service of the capitalist machine in its neoliberal phase. For this research, we will use a method that mixes the monitoring of WhatsApp groups of truck drivers, the study of official documents offered by WhatsApp as its treatment and use policy of data or company algorithm patents, together with semi-structured interviews with truck drivers, producing a dense description that transversalize technical operations, discourses on technology and real communication practices in those spaces. With this, we intend to demonstrate the technical-social structures involved in the power relations on contemporaneity of social platforms.

BANKING MEMBERS:
Presidente - Interno ao Programa - 1369256 - SERGIO AMADEU DA SILVEIRA
Membro Titular - Examinador(a) Interno ao Programa - 1545036 - CLAUDIO LUIS DE CAMARGO PENTEADO
Membro Titular - Examinador(a) Externo à Instituição - HENRIQUE PARRA - UNIFESP
Membro Suplente - Examinador(a) Interno ao Programa - 1768114 - MARIA LIVIA DE TOMMASI
Membro Suplente - Examinador(a) Externo à Instituição - ROSEMARY SEGURADO - PUC - SP