Banca de DEFESA: MARCELA APARECIDA DE MARCOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARCELA APARECIDA DE MARCOS
DATA : 21/12/2020
HORA: 14:00
LOCAL: por participação remota
TÍTULO:

Cyberfeminist Ties: the power of Jout Jout Prazer channel

PÁGINAS: 110
GRANDE ÁREA: Outra
ÁREA: Multidisciplinar
RESUMO:

The popularization of Brazilian channels on YouTube® brings the broad possibility of study for several areas of knowledge, this platform being a means to promote the most different debates in cyberspace and to raise forms of netactivism. The following research analyzes the Jout Jout Prazer’s channel - which discusses, among other themes common to the feminist movement - from a perspective of the Social Network Sites studies and the ties that are built around the figure of a youtuber. The ties that would allow conducting a public debate in a new wave of the feminist movement. The mixed methodological procedure combines elements of content analysis with virtual ethnography, based on a quantitative survey of all videos posted over four years (between May 2014, when the first video was posted, until May 2018). We also analyze five chosen videos, each representing a different aspect, namely: popularization of the channel, phenomenon of viralization, breaking of taboos, place of speech and cyberfeminism. The methodology also includes an interpretation of 100 comments from each of these listed videos, systematized quantitatively and qualitatively. The goal is to understand which elements make youtuber a “digital influencer”, as she names herself. In this sense, both the power of communication and the symbolic power of the actors in the network are outlined in the midst of social transformations that occurred in parallel with technological revolutions. The results include elements that give the youtuber power as an influencer (justifying, therefore, such influence), based on the analysis of the relationship that is considered between it and the users who follow and endorse her content on the network.

MEMBROS DA BANCA:
Membro Titular - Examinador(a) Interno ao Programa - 1545036 - CLAUDIO LUIS DE CAMARGO PENTEADO
Membro Titular - Examinador(a) Externo à Instituição - CLAUDIA REGINA LAHNI
Presidente - Externo à Instituição - IVAN FORTUNATO - IFSP
Membro Suplente - Examinador(a) Interno ao Programa - 1544389 - SIDNEY JARD DA SILVA
Membro Suplente - Examinador(a) Externo à Instituição - Liráucio Girardi Júnior - USCS