Banca de QUALIFICAÇÃO: VALÉRIA SEIXAS FRAGA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : VALÉRIA SEIXAS FRAGA
DATA : 06/11/2020
HORA: 14:00
LOCAL: UFABC SBC
TÍTULO:

PROGRAMMATIC MODULATION NETWORK: Surveillance capitalism in programmatic advertising.

PÁGINAS: 102
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

This study deals with the dynamics that make possible the programmatic
network of algorithmic management in the commercialization of media for advertising
purposes. Such a network is an important component of surveillance capitalism, which
constantly monitors the interactions of the relationships of social actors and acting
agents. It’s no coincidence when a visitor to one news portal is faced with an
advertisement for the product he just searched for on Google. This is one ad spend
strategies, which encourages impulse buying, seeking to modulate the intentions and
behavior of social actors, which reinforces the mechanisms of surveillance capitalism.
The main structures and dynamics of this market were raised, which is organized into
global and informational networks, in order to show the modulation of algorithmic
systems that influence the programmatic market of national investments and that
impact on the control of the subjectivities of the individual target in the relations of
consumption orientation and interactions with ad spend campaigns on digital media.

MEMBROS DA BANCA:
Presidente - Interno ao Programa - 1369256 - SERGIO AMADEU DA SILVEIRA
Membro Titular - Examinador(a) Interno ao Programa - 1545036 - CLAUDIO LUIS DE CAMARGO PENTEADO
Membro Titular - Examinador(a) Externo à Instituição - Liráucio Girardi Júnior - USCS
Membro Suplente - Examinador(a) Interno ao Programa - 1802140 - JOSE PAULO GUEDES PINTO
Membro Suplente - Examinador(a) Externo à Instituição - ROSEMARY SEGURADO - PUC - SP