International Diffusion of Brazilian Culture: analysis of the agenda of Itamaratys cultural diplomacy due to the postcolonial aprroach in the International Relations (2015-2019).
This dissertation thesis of post-graduate qualifying research adresses the academic discussions on contemporary Brazilian cultural diplomacy, focusing on Brazil's international cultural dissemination expedients, as officially implemented by the Division of Cultural Dissemination Operations (DODC) and Audiviosual Divison (DAV), from 2015 to 2018; later unified in the Division of Actions for the Promotion of Brazilian Culture (DCULT), as of 2019; both hosted by the current Cultural and Educational Department (DCED) from the Brazilian Ministry of Foreign Affairs (MRE/Itamaraty) between 2015 and 2019. To this end, it conceives empirical research, based on the Cultural Diplomacy Data Analysis Framework (CDDAF) methodology, in order to identify the genuine types and domains of Brazil’s cultural expressions predominantly employed by the foreign service in its broadcasting agency as well as the recurrent recipients of Brazilian cultural diplomacy’ public policies. Through the quantitative and qualitative systematization of data on operations for the international dissemination of Brazilian culture carried out by the MRE/Itamaraty between 2015 and 2019, this dissertation thesis of post-graduate qualifying research provides evidence-based analysis of the expedient of Brazil’s international cultural dissemination as a result of institutional self-representation influenced by internal and external vectors, both related to the very issues of cultural diplomacy and to a supposed idea of Brazilian national culture as an activity conditioned to the performativity of Brazilian cultural factors and how these are facilitated to and perceived by external interlocutors. Mainly, by using post-colonialism in IR as a theoretical platform, it seeks to problematize the alleged plural and pragmatic characters of Brazilian cultural diplomacy as coined by taken-for-granted classifications of already existing hegemonic narratives on Brazilian Foreign Policy (BFP), include in the cultural field.