TITLE: BEHAVIORAL ECONOMICS: A BRIEF LOOK AT THE FINANCIAL BEHAVIOR OF LOWER INCOME CLASSES IN BRAZIL FROM 2010
ABSTRACT: The general objective of this work aims to understand the relationship between behavioral economics and financial decision-making, focusing on lower income economic classes (classes “D” and “E”) from 2010. The motivation for this research is based This is due to the fact that such members of these classes are sometimes neglected in the spheres of public or private policies, causing direct impacts on their financial decisions and indirect impacts on the entire society. The methodology used was intensive direct observation, using the interview technique. The main objective of the interview is to obtain information from the interviewee on a specific topic or problem. Data collection was obtained through individual interviews, using the Google Forms system. The target audience was established using the per capita income metric, with a cutoff range of up to 2 minimum wages. Those who exceeded this limit were excluded, totaling 15 people eligible for the research. The results were analyzed individually and compared, corroborating or contradicting them, through conceptual analytical variables already confirmed by authors and experts in the field. The questions were divided into 5 blocks: characteristics of the interviewees (there was no comparative analysis of this information), behavioral finance, poverty and finance, financial education and externalities of financialization. It was concluded that environmental factors, such as type of housing and basic sanitation; Educational factors, such as level of knowledge about basic principles of financial education, knowledge of consumer rights, imply information asymmetries that, in turn, directly affect interviewees' decision-making.