OPEN INNOVATION AND VALUE: A BIOMIMICRY AND AGILE APPROACH
Large corporations have as one of their main objectives the creation of value,
whether for their shareholders, customers or their employees. For this, it is essential
to improve its operation, control its costs and increase its revenue, whether through
the development of new products, services, the development of new businesses or in
the innovation of management and processes. The need for agility in decisions
makes large corporations increasingly seek to approach startups, whether through
acceleration, incubation and even investment programs. In this relationship both
companies can obtain mutual benefit, while large companies can learn to work with
agility in the decision, scarcity of resources and risk propensity, startups, on the other
hand, can benefit from the maturity of the executives, the network of relationship,
access to capital and efficiency in the operation of large corporations. The topic is
recent, and that is why it is difficult to be clear about which is the most appropriate
approach so that it is possible to foster, consolidate and generate value among
companies through open innovation. This research will address the topic of open
innovation, presenting a review of the literature on methods and processes of open
innovation and also on biomimicry as a management tool within the corporate world.